More on Nike's Cricket Ad
This is a follow-up to my earlier post on Nike's cricket ad that's currently shown on Indian television.
Agnello Dias, Senior Vice President and Executive Creative Director, J Walter Thompson, is the creative mind behind the ad. The Goan music and Konkani lyrics were also his idea. It looks like Agnello is a Goan.
The song in the ad is rendered by Ella Castellino (another Goan?). The lyrics of the song (translated into English) are:
Rediff has a story containing the above nuggets and other details on how the ad was made.Wait, partner, wait
First let me play
If you don't play, I'll keep chasing you all day
Our game is like this only
Where we have no time to think
It is the game of cat and mouse
That I have begun to love
And in the falling running breaking
My destiny is entwined
2 comments:
I am copying below an excerpt from an article by Naresh Fernandes found here http://mailgate.dada.net/soc/soc.culture.indian.goa/msg00006.html
"One April evening in 1966, the Goan pop musician Remo Fernandes, barely a teenager then, strolled down to Panjim's Miramar beach to take the air on the esplanade. All Panjim society, high and low, was there too. "There, decked up in our over-flared bell bottoms, we checked out the chicks dolled
up in what we all thought were mini skirts - after all they did reach a full quarter of an inch above the knee," Remo recalls. Keeping an eye on the younger folk, clumps of parents sat on the green wooden benches on the esplanade, "running a commentary on whose son had gone off with whose daughter for a walk along the sea".
>From a kiosk on the beach, a pretty lady named Bertinha played records on the speaker system provided by the Panjim Municipality. She had a weakness
for Cliff Richard tunes, Remo says. But that evening, she spun out a song called Bebdo (Drunkard). Miramar Beach was hypnotised. "The Panjim citizenry stopped in its tracks, the sunken sun popped up for another peep, the waves
froze in mid-air," Remo has written. "What manner of music was this, as hep as hep can be, hitting you with the kick of a mule on steroids? What manner of voice was this, pouncing at you with the feline power of a jungle lioness? And - hold it - no, it couldn't be - yes, it was - no - was it really? Was this amazing song in Konkani?"
Bebdo had been recorded a few months earlier by Chris Perry and Lorna in a Bombay studio and released by HMV. The jacket bore the flirty image that would later hang outside the Venice nightclub. The 45 rpm record had four tracks, opening with the rock-and-rolling Bebdo and ending on the flip side
with the dreamy ballad, Sopon. "Sophisticated, westernised urban Goa underwent a slow-motion surge of inexplicable emotions: the disbelief, the wonder, the appreciation, and then finally a rising, soaring and bubbling
feeling of pride," Remo says. "The pride of being Goan. The pride of having a son of the soil produce such music. Of having a daughter of the soil sing it thus. And, most of all, of hearing the language of the soil take its rightful place in popular music after a period of drought. Chris and Lorna
had come to stay."
http://mailgate.dada.net/soc/soc
.culture.indian.goa/msg00006.html
Thats the linnk
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