Konkani in Nike Ad!

Have you seen the new Nike "cricket" ad on Indian television?

The audio track for the ad has a Konkani song. Konkani? Yes, Konkani! (Konkani is the pre-dominant language of Goa; it's also spoken in other parts of the Konkan region).



The original Konkani song Bebdo (drunkard) was written and composed by the inimitable Goan music maestro Chris Perry and rendered by Goa's nightingale Lorna.

Though I couldn't figure out why the ad makers have used the Konkani song (the original lyrics are modified), I have no complaints. One rarely gets to hear Konkani on national television! Of course, the pulsating rhythm of the song does make heads turn towards the ad.