The Hutch dog is from Goa!

A silly-face pug follows a boy in the playground, the room, the road, up the stairs, over a bridge, back into the room and the tag line reads: ‘Wherever you go our network follows.’

Simple, effective. And quite spontaneous.

If you haven't guessed it as yet, that's the Hutch television ad for mobile services.

But why am I so interested in the ad? It's just that the dog in the ad is from Goa!

The creative team at OgilvyOne wanted a cute mutt and they found ‘Chika’ with a couple in Goa. The boy in the Hutch ad is the son of a filmmaker. The duo got along so famously that the film was shot spot on! No retakes.

Read the story about four-footed models in The Financial Express.